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marketing research nigeria
Field Africa solves your business problems by providing market research and an understanding of Nigeria second to none.


Market Research Nigeria – Fast Facts

 

  1. Population: 146 mil [8]* (1)**
  2. GDP: $296 billion [38] (3)
  3. GDP – Real Growth Rate: 6.4%
  4. Inflation: 5.5%
  5. Internet Users: 10 mil [28] (1)
  6. Telephones / Mobile-Cellular: 40.3 mil [23] (2)
  7. Illiteracy: 26.9%
  8. Education Expenditure: 1% of GDP [178] (41)
  9. Unemployment Rate: 4.9% [65] (1)
  10. Languages: English (official), Hausa, Yoruba, Igbo (Ibo), Fulani
  11. Religion: Christianity and Islam
    *[World ranking]
    **(Africa ranking)