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Market Research in Tanzania – Fast Facts

  1. Population: 40.2 mil [32]* (7)**
  2. GDP: $ 51.07 billion [87] (9)
  3. GDP – Real Growth Rate: 7.3%
  4. Inflation: 7%
  5. Internet Users: 400.00[102] (12)
  6. Telephones / Mobile-Cellular: 9.3mil [57] (6)
  7. Illiteracy: 18.2%
  8. Education Expenditure: 2.2% of GDP [162] (34)
  9. Unemployment Rate: N/A%
  10. Languages: Kiswahili or Swahili (official), Kiunguja (name for Swahili in Zanzibar), English (official, primary language of commerce, administration, and higher education), Arabic (widely spoken in Zanzibar), many local languages
  11. Religion: Christianity and Islam
    *[World ranking]
    **(Africa ranking)