About Us

With their head office in South Africa, Field Africa is a research agency that services its clients by providing a single contact point for the whole of Africa. Field Africa solves its client’s business problems by providing market research and an understanding of Africa second to none.

One Point of Contact

Managing international market research projects requires specialist skills. By concentrating our project management team in South Africa, we ensure that our clients have one convenient point of contact for the entire scope of their project. We undertake the vast majority of our telephone data collection from our South African office using fully trained, multilingual interviewers, centrally and consistently managed.

Having this resource under one roof ensures quick project turnaround times with greater consistency of results between countries.

Understanding Africa

All projects in Africa are unique and supported by:

  • Data collection services
  • Data processing services
  • Data analysis and report writing
  • Experienced executives manage all projects from initial briefing to information delivery and can offer advice on questionnaire design, methodology, sampling and timings, taking into account budgetary and cultural considerations throughout the project.

Market Research Africa, Marketing Research Africa