Who We Are

Field Africa was established in the late 1990’s, and is a leading African research agency offering an extensive range of research services to multinationalslisted companiesentrepreneurs and governments.

Operating in a number of countries across the continent, Field Africa provides a seamless market research offering to its valued clients.

Field Africa is differentiated by its people, its clients and the work that it attracts and retains.

With their head office in South Africa, Field Africa is a research agency that services its clients by providing a single contact point for the whole of Africa.  Field Africa solves its client’s business problems by providing market research and an understanding of Africa second to none.

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Our Services Include:


  • Face-to-face consumer interviewing
  • Telephone interviewing
  • In-person, in-depth interviewing
  • Focus group recruitment and moderation of traditional and online groups
  • Online data collection

We know from experience that one size does not fit all and therefore, we take a flexible approach.

In many cases, customized solutions are best and our propriety tools are used to complement the customized research.

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Why Choose Field Africa

We are efficient and accessible with an African footprint second to none.

One Point of Contact – Managing international market research projects requires specialist skills. By concentrating our project management team in South Africa, we ensure that our clients have one convenient point of contact for the entire scope of their project.

One of the benefits of dealing with us is that specialised skills are not concentrated in isolated pockets within the agency. Instead, a strong culture of teamwork and collaboration exists across the organisation, ensuring that skills are deployed to match the unique requirements of each of our valued clients.

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