Market Research South Africa

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Field Africa solves your business problems by providing market research and an understanding of South Africa second to none.

Market Research South Africa – Fast Facts

  1. Population: 48.7 mil [24]* (5)**
  2. GDP: $467.8 billion [25] (1)
  3. GDP – Real Growth Rate: 5.1%
  4. Inflation: 7.1%
  5. Internet Users: 5.1million [41] (4)
  6. Telephones / Mobile-Cellular: 42.3 million [20] (1)
  7. Illiteracy: 12.2%
  8. Education Expenditure: 5.4% of GDP [53] (11)
  9. Unemployment Rate: 24.3% [169] (15)
  10. Languages: IsiZulu 23.8%, IsiXhosa 17.6%, Afrikaans 13.3%, Sepedi 9.4%, English 8.2%, Setswana 8.2%, Sesotho 7.9%, Xitsonga 4.4%, other 7.2%
  11. Religion: Christianity & Islam
    *[World ranking]
    **(Africa ranking)