Field Africa supplies high-quality data collection and processing services to research agencies, advertising and PR agencies and management consultants with a need for a seamless international service in business-to-business and consumer markets.

We employ a variety of data collection methods at our disposal to ensure that the project is carried out to your specifications, quickly and cost effectively.

Services available include:

1. Face-to-face consumer interviewing
2. Telephone interviewing
3. In-person, in-depth interviewing
4. Focus group recruitment and moderation of traditional and online groups
5. Online data collection

Over the past few years, we have invested considerable energy in “internationalising” our systems to enable us to conduct multinational, multilingual interviews across Africa. Field Africa has many trained face-to-face consumer field interviewers in Africa offering coverage for those projects requiring face-to-face data collection.

Our qualitative research team is in demand in both business-to-business and consumer markets, whether part of a larger scale study or an independent one. Field Africa has multilingual qualitative specialists available for in-depth interviewing and focus group recruitment and moderation across Africa.

Data collection is supported by:

1. Translation specialists
2. Data coding and entry
3. Tabulation production

Experienced executives manage all projects from initial briefing to data delivery and can offer advice on questionnaire design, methodology, sampling and timings, taking into account budgetary and cultural considerations throughout the study.