Market Research Blog

Useful planning tips for Field Work in Africa

Compliments of the New Year! May 2019 meet and even exceed your wildest expectations! The uptick in market research in Africa is...
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How do you penetrate the African market? – learn from the lessons of others

It sounds like something you already know right? And the answer is ‘Yes’. The reason we know this, is that it’s true!...
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Nigeria – it’s the right kind of Boom

Despite the media, life has gotten better for humanity. In 1960 Norway had the longest life expectancy at 73.5 years. Today they...
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