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Best Practices for Recruiting Participants in Africa: The Real Deal

Let’s talk about something that sounds simple on paper but is a wild ride in real life: recruiting research participants in Africa....
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Race to the Bottom – Market research fieldwork in Africa

Globalisation has made multinational companies (MNCs) the driving force behind business innovation and economic growth. These companies rely on market research to...
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The Role of Technology in Modern Fieldwork in Africa: Making the Impossible Possible

Let’s talk fieldwork in Africa. If you’re thinking it’s a wild ride, you’re not wrong! Navigating the rich mix of cultures, languages,...
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Conducting Research in Africa: Anticipate the Unexpected

The African continent, the second largest and most populated in the world, spans over 30 million square kilometers and presents immense opportunities...
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Useful planning tips for Field Work in Africa

Compliments of the New Year! May 2019 meet and even exceed your wildest expectations! The uptick in market research in Africa is...
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How do you penetrate the African market? – learn from the lessons of others

It sounds like something you already know right? And the answer is ‘Yes’. The reason we know this, is that it’s true!...
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Nigeria – it’s the right kind of Boom

Despite the media, life has gotten better for humanity. In 1960 Norway had the longest life expectancy at 73.5 years. Today they...
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