February 2025 - Field Africa

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February 2025

February 11, 2025ByAdmin135InNewsletters

Best Practices for Recruiting Participants in Africa: The Real Deal

Let’s talk about something that sounds simple on paper but is a wild ride in real life: recruiting research participants in Africa. If you’re imagining an easy online survey blast, think again. Africa is a continent packed with diversity; geographically, culturally, and economically. Each region has its own rhythm, and trust me, what flies in...

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February 6, 2025ByAdmin135InNewsletters

Race to the Bottom – Market research fieldwork in Africa

Globalisation has made multinational companies (MNCs) the driving force behind business innovation and economic growth. These companies rely on market research to decode the complex dynamics of international markets and make informed decisions. But when the question is “how do we gather insights from Africa’s diverse and intricate markets?”, the answer isn’t as straightforward as...

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