February 6, 2025 - Field Africa

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February 6, 2025

February 6, 2025ByAdmin135InNewsletters

Race to the Bottom – Market research fieldwork in Africa

Globalisation has made multinational companies (MNCs) the driving force behind business innovation and economic growth. These companies rely on market research to decode the complex dynamics of international markets and make informed decisions. But when the question is “how do we gather insights from Africa’s diverse and intricate markets?”, the answer isn’t as straightforward as...

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