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February 11, 2025ByIn

Best Practices for Recruiting Participants in Africa: The Real Deal

Let’s talk about something that sounds simple on paper but is a wild ride in real life: recruiting research participants in Africa. If you’re imagining an easy online survey blast, think again. Africa is a continent packed with diversity; geographically, culturally, and economically. Each region has its own rhythm, and trust me, what flies in...
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February 6, 2025ByIn

Race to the Bottom – Market research fieldwork in Africa

Globalisation has made multinational companies (MNCs) the driving force behind business innovation and economic growth. These companies rely on market research to decode the complex dynamics of international markets and make informed decisions. But when the question is “how do we gather insights from Africa’s diverse and intricate markets?”, the answer isn’t as straightforward as...
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December 3, 2024ByIn

The Role of Technology in Modern Fieldwork in Africa: Making the Impossible Possible

Let’s talk fieldwork in Africa. If you’re thinking it’s a wild ride, you’re not wrong! Navigating the rich mix of cultures, languages, and landscapes on this continent is no walk in the park. Picture this: you’ve got everything from sprawling cities where you can barely hear yourself think, to remote villages where the biggest infrastructure...
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November 20, 2024ByIn

Conducting Research in Africa: Anticipate the Unexpected

The African continent, the second largest and most populated in the world, spans over 30 million square kilometers and presents immense opportunities for market expansion and investment. With a projected economic growth rate of 4.3% by 2025, according to the African Development Bank Group, Africa's markets are becoming increasingly attractive.
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March 20, 2019ByIn

Useful planning tips for Field Work in Africa

Compliments of the New Year! May 2019 meet and even exceed your wildest expectations! The uptick in market research in Africa is fantastic. At Field Africa we are in a unique position of having dealt with the most sophisticated multi-national research agencies and brands in the world for over 20 years AND also having dealt...
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October 25, 2018ByIn

How do you penetrate the African market? – learn from the lessons of others

It sounds like something you already know right? And the answer is ‘Yes’. The reason we know this, is that it’s true! And it is true that exploring and making moves into the African continent does not have to be an exercise in courage and bravery anymore. Sometimes we need reminding that African markets are:
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August 17, 2018ByIn

Nigeria – it’s the right kind of Boom

Despite the media, life has gotten better for humanity. In 1960 Norway had the longest life expectancy at 73.5 years. Today they would rank 100 on the list. Whilst Africa has a lot of catching up to do, life has gotten better in this regard as well. In 1960 Nigerians were expected to live on...
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